Kegmaster Challenges are basically goals that you are given each day at 0:00 CST. If you complete them, you can earn varying amounts of production points or tycoon points. (See more at Bar Tycoon Currencies)

Perhaps the most important aspect of the Kegmaster Challenges are influence points. EVERY quest rewards 1 influence point which may be used in the Home→Use Influence Points link as shown below. Influence points act as a secondary resource similar to BOnus POints.